Water Florida rosemary thoroughly when the soil is dry to the touch, typically during the active growing season. Allow the soil to dry out between waterings to prevent root rot, as it tolerates drought well once established. Reduce watering significantly in cooler, dormant periods.

Prune Florida rosemary after flowering to maintain its shape and encourage bushier growth. Lightly trim to remove spent flowers and any dead or crossing branches. Avoid heavy pruning into old wood, as it may not readily resprout from these areas.

Propagate Florida rosemary from semi-hardwood cuttings taken in late summer or early fall. Dip the cuttings in rooting hormone and plant them in a well-draining potting mix. Maintain high humidity and consistent moisture until roots develop, which can take several weeks.

Repot Florida rosemary when it becomes root-bound, typically every 2-3 years. Use a well-draining potting mix, such as a cactus or succulent blend, and a pot with adequate drainage holes. Repot in spring before the active growing season commences.